Build a Makereels.ai competitor

Barely a year old, makereels.ai is already making waves in the video editing niche, carving out market share from giants like invideo.ai. It’s doing quite well—pulling in around 400K visits per month, with 20K of those coming from Google searches. It’s a solid example of the saying, “If you do your homework well, you’ll ace the exam.” Despite its success, there aren’t many other players in this space. And honestly, a couple more solid competitors wouldn’t hurt. Around 50 people search for “makereels.ai alternative” every month, and Google’s answers are still a bit vague. Meanwhile, the keyword “best AI reel maker” pulls in 290+ monthly searches—with surprisingly low competition. All signs point to one thing: there’s clear demand for more options in this niche.

Makereels.ai started winning the moment they chose the name “make reels ai”—a keyword cluster that likely drives more than half their traffic. You can take the same route: pick a keyword and build around it. Just be cautious of overly long names. Your Exact Match Domain (EMD) should be packed with keywords that have search volume and ideally serve as navigational—meaning people might naturally type it in when looking for a solution. As a general rule, stick to three words or fewer.

This is not the best niche if you're starting or looking for an easy win. There are bigger competitors when you zoom out and there may just be a lot of work to put in to stand a chance. That said, the challenge becomes more manageable if you niche down smartly—following some of the strategies mentioned above.

Here's a conflict of interest scenario. The little competitors in this niche are doing crazy numbers. Millions in traffic on average. This shows both demand and the willingness for each and every one of those competitors to do whatever it takes to stay at the top